Best Media Literacy Initiative for Older People Shortlist
Age-Friendly AI
A project by TU Dublin and the ADAPT Centre’s Education and Public Engagement team at DCU
Funded by Research Ireland, Age-Friendly AI is Ireland’s national AI literacy initiative for older adults. Through open public dialogue and co-created AI literacy training, the initiative aims to deepen older people’s understanding of AI’s role in their everyday lives, build their confidence to participate in public discourse on AI, ensure their voice on AI-related issues is genuinely heard, and raise awareness among the public, researchers and policymakers of AI’s potential to both foster and hinder digital inclusion of older people.
AI for Good: Empowering Older People in the AI Age
A project by Friends of the Elderly and Maynooth University’s Academy for Good
This three-day programme was designed for older people in Ireland who feel excluded from or lack confidence engaging with digital technologies. Participants learned about data-driven decision-making, how to identify bias in datasets and the relationship between data science and Artificial Intelligence. They then explored AI applications, machine learning, AI text models, prompt engineering and AI ethics.
AI just with your phone
A project by Iteration Ltd
Funded through Adult Literacy for Life as “Bridging the Gap: Assistive AI for Literacy”, set out to reach older and disadvantaged adults in County Tipperary whom conventional provision misses. It was designed to enable people aged 65 and over to use the smartphone already in their pocket to find, question and verify everyday information about food, shopping, transport, health and public services.
The Cyber Safety Project
A project by Munster Technological University, Cork
The Cyber Safety Project aims to create accessible, inclusive, and tailored support and resources that empower older adults to navigate today’s digital world safely, confidently, and independently. The project combines education, research, and local support to bridge the digital divide and create a more cyber safe Ireland. The initiative takes a user-centred, co-design approach, recognising that effective cyber safety education must reflect the needs, experiences, abilities, and learning preferences of older adults.
Media Minded: Safe, Smart, Informed with Kildare Libraries
A project by Kildare Libraries
Media Minded was created in collaboration with KWETB and Adult Literacy For Life to help older adults navigate the digital world with confidence. It consisted of presentations and a roaming book display which was shared across multiple libraries in Kildare. The initiative explored digital literacy, online safety, misinformation, conspiracy theories, and awareness of scams. Designed to inform, not alarm, it offered practical tools and trustworthy resources and included access to a WhatsApp Fact or Fake quiz.