What is Media Literacy Ireland?
Media Literacy Ireland (MLI) is an informal alliance of individuals and organisations who work together on a mainly voluntary basis to promote media literacy in Ireland. Facilitated by the BAI, MLI has over 250 members drawn from a broad range of sectors.
Our vision is for all Irish people to be empowered with the skills and confidence to be able to access and critically evaluate content and services across all platforms, understand and question how media and digital technology operate, identify and manage risks, and participate in the public sphere in a responsible, ethical and effective manner.
To switch to the Irish language version of this site, press the ‘GA’ button above. We have also developed an Irish language Glossary of media literacy terms with translations of words and terms and examples of the use of the terms in the form of sentences.
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Training & Development
What is media literacy?
MLI does not narrowly define media literacy. Instead, we look to the BAI Media Literacy Policy to illustrate what media literacy looks like in real terms for both individuals and for society. The BAI Media Literacy Policy outlines the following three core competencies and associated media literacy skills.
- Understand and critically evaluate broadcast, digital and other media content and services, in order to make informed choices and best manage media use.
- Access and use broadcast and digital media content and services in a safe and secure manner, to maximise opportunities and minimise risks.
- Create and participate via media, in a responsible, ethical and effective manner, in the creative, cultural and democratic aspects of society.
Latest News
31 January 2023
Media Literacy for Democracy’ programme launched with publication of booklet
TASC (Think tank for action on social change) is the Irish partner in a new ‘Media Literacy forDemocracy’ programme designed to promote an effective media literacy strategy to tackledisinformation, empower citizens to make informed…
31 January 2023
MLI member EurAV at the heart of trans-European media literacy project
Research showing that elderly people are more likely to believe and share ‘fake news’ than theiryounger counterparts 1 is behind a trans-European project that aims to develop and deliver medialiteracy training to seniors in rural…
21 November 2022
TikTok launches Irish campaign to highlight safety features
by Susan Moss, Head of Government Relations and Public Policy, Ireland TikTok has launched a new Irish campaign to highlight the platform’s safety features to TikTokers and parents. The campaign is the first of its kind in Ireland…
17 November 2022
In Case You Missed It: Nurturing Trust by evaluating impact: Why understanding what works in MIL interventions is essential
Assessing the impact of media literacy interventions is notoriously difficult, as it is hard to measure the acquisition of skills, particularly with no standard baseline to refer to. But, as increased digital media literacy becomes ever…
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Upcoming Events
16 November 2022
Exploring Media Literacy at National, Regional and Local Level – the work of the EDMO Hubs
EDMO has set up national and multinational hubs in Europe to tackle disinformation and one of the core tasks of these hubs is to organise media literacy activities at national or multinational level. This series will highlight specific…