Media Literacy Ireland is an independent association of members committed to the promotion of media literacy across Ireland.
Media literacy is a life-long learning journey and touches on almost every aspect of life as illustrated in the three Core Competencies and skills of the BAI’s Media Literacy Policy.
Our Core Competencies
Understand and critically evaluate broadcast, digital and other media content and services, in order to make informed choices and best manage media use.
Access and use broadcast and digital media content and services in a safe and secure manner, to maximise opportunities and minimise risks.
Create and participate via media, in a responsible, ethical and effective manner, in the creative, cultural and democratic aspects of society.
MLI has 4 key areas of activity
First Port of Call: To be the acknowledged first port of call to provide support and advice for media literacy stakeholders (national and international).
Collaboration and cooperation is at the heart of MLI. We provide support, advice and guidance to wide range of media literacy stakeholders at home and abroad.
New Interventions: To inspire, encourage and facilitate the development of new MIL projects, programmes and interventions.
Fostering Discussion: To foster discussion and debate around all aspects of MIL in Ireland with a view to helping to identify emerging issues, gaps in provision, opportunities for collaboration.
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Campaigns:To use the strength, reach and expertise of MLI members to collectively highlight media literacy related issues and sign-post to sources of support via multi-stakeholder public awareness campaigns.
Be Media Smart
The Be Media Smart campaign was developed by Media Literacy Ireland and is supported by a range of organisations across Ireland to help people tell the difference between reliable and accurate information and or deliberately false or misleading informationBe Media Smart
Prof. Brian O’NeillCo-Chair of Steering Group
Stephanie ComeyCo- Chair of Steering Group
Dr. Eileen CullotyVice-Chair of Steering Group
Martina ChapmanNational Coordinator
Advertising Standards Authority of Ireland
ALIA (Autorité luxembourgeoise indépendante de l'audiovisuel)
An Chomhairle um Oideachas Gaeltachta agus Gaelscolaíochta (COGG)
Arts Council of Ireland
Association of Advertisers in Irelands
Broadcasting Authority of Ireland
Carnegie UK Trust
CDETB Curriculum Development Unit
Clonmel Community Training Centre
Coláiste Dhúlaigh College of Further Education
COMMIT - Community Medien Institut für Weiterbildung, Forschung und Beratung
Community Radio Castlebar
Community Radio Ireland
Cork Community Media Hub
Creative Europe Desk Ireland
DCU Institute for Future Media and Journalism
Department of Communications, Climate Act and Environment
Dublin Business School
Dublin City University
Dublin North East Community Communications Cooperative T/A NEAR Media Co-op
Dun Laoghaire Further Education Institute
East Asia Film Festival Ireland
EurAV European Audio Visual CLG
Europe Direct Information Centre Blanchardstown
Flirt FM 101.3
Galway Film Fleadh/Junior Galway Film Fleadh
Getting Better Foundation
HSE National Office for Suicide Prevention
Inishowen Community Media Network
Institute for Strategic Dialogue
Institute of Advertising Practitioners in Ireland
Journal Media Ltd
Laura Millar Archival and Information Services
Library Association of Ireland
Limerick Institute of Technology
Limerick and Clare Education and Training Board
Mary Immaculate College, Limerick City.
Media Literacy Bulgaria
National Adult Literacy Agency (NALA)
National Council for Curriculum and Assessment
National Youth Council of Ireland
Northern Ireland Screen
Office of the Press Ombudsman
Pavee Point Traveller & Roma Centre
Politics and Society Association of Teachers in Ireland
Professional Development Service for Teachers
Public Relations Consultants Association (PRCA)
Public Relations Institute of Ireland (PRII)
Quality and Qualifications Ireland
RTÉ Raidió na Gaeltachta
Sexual Violence Centre Cork
Shout Out UK
Skibbereen community school
Social Justice Ireland
South Dublin Libraries
Swift Media and Training
Tall Tales Podcasts
Technological University of Dublin
The Institute for Future Media and Journalism (FUJO)
Tipp Mid-West Radio
TU Dublin (Tallaght Campus)
UCD School of Language, Cultures and Linguistics
University of Oklahoma
University of Winchester
Virgin Media Ireland
Young Irish Film Makers
Youthreach – Department of Education and Skills
&Smyth Creative Communications