The role of the Advisory Panel is as follows:
- Sounding board and critical friend: by bringing in external expertise to have an informal oversight function of the working groups, and to provide advice, and critical challenge, from a range of perspectives the Panel will enhance and expand our thinking thereby supporting Ofcom’s media literacy work programme and activities
- Connector: supporting Ofcom to connect with relevant expertise in a timely manner to inform evidence, initiatives and sector wide best practice
- Horizon scanning: supporting our emerging thinking on the media literacy opportunities and challenges brought about through new consumer technology such as voice assistants, wearables and haptics, highlighting new themes and issues for consideration with a particular focus on identifying opportunities for early intervention and issues where longer-term collective effort may be necessary
The Panel is a voluntary forum and membership is by Ofcom invitation, after a transparent recruitment process. Membership is initially for 24 months, and subject to a review by Ofcom, to reflect the priorities of the MSOM programme.