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Be Media Smart

Be Media Smart previously ran as a public awareness campaign in 2019 and 2020. This year, the initiative will run from April to September at a time when there is a particular need for people to make informed choices about the Covid-19 vaccination based on accurate and reliable information.

Be Media Smart ads will be encouraging people to Stop, Think and Check and directing them to for help and support.

MLI is very grateful to all the TV and radio broadcasters across the country who are supporting this initiative, along with news publications, online platforms and many more MLI members.

Later in the year, we will be working with partners to deliver a series of webinars designed to provide tailored support and information to particular groups.

How can you get involved?

MLI are calling on everyone to share the Be Media Smart message across their own networks and signpost people to

A suite of assets to help promote this message across all media channels in both English and Irish can be found here.

Please use #bemediasmart #stopthinkcheck on social media and follow @medialiteracyireland on Twitter and @bemediasmart on Facebook. Facebook and Twitter have offered free ad credit to non-profit organisations to promote the campaign so please get in touch if you are interested in availing of this opportunity.

Helping audiences take the first step to managing misinformation can be as simple as signposting audiences and networks to the website – a neutral online space providing practical advice, tools and signposting to further sources of help.