{"id":5707,"date":"2025-07-29T13:16:17","date_gmt":"2025-07-29T12:16:17","guid":{"rendered":"https:\/\/www.medialiteracyireland.ie\/lets-talk-about-media-literacy-on-international-literacy-day\/"},"modified":"2025-07-29T13:16:17","modified_gmt":"2025-07-29T12:16:17","slug":"lets-talk-about-media-literacy-on-international-literacy-day","status":"publish","type":"post","link":"https:\/\/www.medialiteracyireland.ie\/ga\/lets-talk-about-media-literacy-on-international-literacy-day\/","title":{"rendered":"\u2018Let\u2019s Talk about Media Literacy\u2019 on International Literacy Day"},"content":{"rendered":"\n

The Adult Literacy for Life (ALL) Programme Office in SOLAS will mark International Literacy Day 2025 by launching a national campaign called \u2018Let\u2019s talk about media literacy\u2019<\/strong>.<\/p>\n\n\n\n

The first phase of the campaign will run for three weeks, starting on 1 September in the run-up to International Literacy Day on 8 September 2025, while a second phase of the campaign will take place during Global Media and Information Literacy Week (24\u201331 October).<\/p>\n\n\n\n

As part of efforts to drive awareness and understanding about media literacy across Ireland, the ALL Programme Office is encouraging literacy and media literacy stakeholders nationwide to get involved, spread the word about the campaign and to share information about local literacy events and learning opportunities, with a focus on literacy, media literacy, digital literacy and International Literacy Day. <\/strong><\/p>\n\n\n\n

In line with this year\u2019s theme of International Literacy Day, which is \u2018promoting literacy in the digital age\u2019, the campaign will focus on raising awareness of media literacy. It will encourage adults in Ireland to understand and act on information, and access services and use technology, so they know how to confidently make informed choices about the information they trust.<\/p>\n\n\n\n

Aimed at people with unmet literacy needs, as well as their friends and families, the campaign will encourage people to \u2018stop, think and check\u2019 that the information they see and hear is accurate and reliable. It will feature a \u2018call to action\u2019, directing people to a dedicated landing page on the Adult Literacy for Life (ALL) website where they will find a media literacy quiz to improve their understanding of what media literacy is, with key information and resources listed on media literacy.<\/p>\n\n\n\n

The campaign will run across a wide selection of media platforms including national and regional radio, social media and digital platforms, and out-of-home (outdoor advertising) platforms.<\/p>\n\n\n\n

Led by the ALL Programme Office, a range of key partners and stakeholders to develop the campaign, including Media Literacy Ireland, NALA, and local ETB Regional Literacy Coordinator partners.<\/p>\n\n\n\n

Key messaging<\/h4>\n\n\n\n

Key messaging will promote the \u2018stop, think, check\u2019<\/a> approach, developed by Media Literacy Ireland.<\/p>\n\n\n\n

STOP<\/strong> \u2013 take a moment to consider online media content before commenting or sharing.<\/p>\n\n\n\n

THINK<\/strong> \u2013 ask yourself where the information came from and why you are seeing it. How does it make you feel and why?<\/p>\n\n\n\n

CHECK<\/strong> \u2013 check other reliable sources to see if the same information is available.<\/p>\n\n\n\n

A campaign partner<\/strong> pack<\/strong>, which will include information on the campaign \u2013 its aims, key messaging and creative campaign assets \u2013 will be shared with partners ahead of the campaign launch.<\/p>\n\n\n\n

What you can do<\/h4>\n\n\n\n

The Adult Literacy for Life (ALL) Programme Office in SOLAS is asking organisations who have an interest in this area to start thinking now about how they could get involved. Examples of how to support the campaign include:<\/p>\n\n\n\n